The chain, which has 600 stores in the UK and 300 overseas, has seen an 8 per cent increase to £710 million in the year to the end of March.
Adverts featuring X Factor judge Dannii Minogue, former footballer Jamie Redknapp and model Twiggy have proved popular with customersi
The latest summer campaign, which was shot in Miami, has a retro, glamorous feel to it, with the spokesmodels posing on yachts, sun loungers and vintage cars.
As well as regulars Twiggy, Dannii Minogue and Lisa Snowdon, the ads feature singer VV Brown and Victoria's Secret model Ana Beatriz Barros. Jamie Redknapp fronts the brand's first menswear commercial.
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